As Penn State prepared to announce a $700 million renovation to historic Beaver Stadium, they wanted a video that would serve a few purposes. They wanted to hype up their fanbase while also calming fears that the renovation could change the heart of Beaver Stadium.
We also had a blast inserting as many "inside-baseball" winks to historic moments in Happy Valley as possible. Talking about "feats immaculate" and "historic leaps" would be a fun little wink to their fanbase, letting them know the renovations would keep the Penn State legacy at the forefront.
